Are prejudices turning off your home buyers? Canton home sellers advice

Posted on Posted in Canton, Relocation resources, Seller Tips

 

Are prejudices turning off your home buyers?  Canton home sellers advice

What are you cooking?  Is last nights dinner turning your buyers away?  If you are ethnic some of the spices may be turning off the buyers.

This is a tough subject to tackle but I think it is important to write about.  Prejudices are ugly, but they exist even today.  Unfamilarity of a culture or race many times breeds prejudice.   Unfortunately in this day and age people are still prejudiced against certain races and cultures and it does influence buying of homes.  Sure the first thing some sellers will say is “if they don’t like me and my kind then do not buy my house”, or “don’t look at my house if you are like that”.

Now when I am say prejudice I’m not saying there is hatred there.  But there is a dis-connect between the cultures or religions.  Some feel superior over the other person, some feel slighted, and sometimes it is fear.  Many times it comes from ignorance of the other culture, race, or religion.  Whatever it is, it sometimes affectsselling of a home.

But the key to selling your house is too have as many possible buyers look at your house.  You need to “neutralize” your house.  Once you get them into your house you want them to love the house.  If they are seeing items that are “foreign” to them then they may cross your home off the list of possible homes they maybuy.

That is why you should take down personal pictures, and religious items.  Make your home impersonal.  Do not give a buyer a reason why not to like your home.  As a Realtor who has taken many buyers through many different homes, rejection of a home because of prejudices happens all the time.  Comments like “weird, how strange, ewhhh” are common.  Sometimes it is a subconscious thing with the buyers.  But I have seen it happen.

I would compare this whole discussion to an avid hunter to a non-hunter.  A house will walls of trophy animal heads will turn off any animal lover.  That person will never buy that house.  It is just that simple.  Now box up those heads and the buyer doesn’t know the house may sell to that animal lover.

It is the same way with whatever you have out showing your faith, your family, your culture.  It’s best to box it up.  You and I can’t change prejudices it will take many years for people to change.  But we can sell your house for the maximum profit if you neutralize your home.

That is our goal to sell your home at the highest price we can, in the shortest amount of time with the least stress to you.  That requires the greatest amount of buyers coming through the house that identify with you.

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