I was putting some of my clients homes on the local patch sites and doing some other blogs I ran into a few listings on our MLS. One was a $8,000,000 dollar home. Yes 8 MILLION DOLLARS. Sad to say either the agent was very lazy or the insides of this 8 million dollar home was ugly because it had only 21 pictures. You have to be kidding I thought. Even if the real estate agent only made 1% that was a $80,000 payday. They couldn’t have spent another 1/2 hour taking more photos of the interior of the home. This home was not getting the attention it deserved. Have you checked if your home is getting the attention it needs?
Depending on which source you believe 96 to 98% of all home buyers start their home search on the internet. So if you list your Michigan home for sale it better be on the internet. We have one agent that I know that is so proud of himself. He buys adds in the local real estate and lake magazines and puts some of his listings in the magazines. Sadly he spends tens of thousands of dollars on these add that get so little return for his sellers. Did you know that less than 2% of homes sales result from print advertising? So where do you want the realtor that is selling your home to put their money. Where do you want to market your home? In print advertising, through open houses, or through the internet where 96 to 98% of all home buyers go to?
Of course you want your realtor to spend money on the internet. Your realtor needs to be able to take advantage of all the local advertising avenues on the internet. Whether it is patch.com (a local focused town website), on Craigslist.org, and hyper local blogs. I myself have set up multiple blog sites and websites to promote the homes I list. I want to market my clients homes aggressively. The key is to get my client’s home on every possible site possible. Then I have to maximize the websites to the fullest. If they allow 50 pictures and I have 50 good pictures of your home they are going to be on the website. How can a 8 Million dollar home that is 9000 square feet only have 21 pictures. That is really sad. A home that sizes should have lots of pictures and a video too. It should be posted on Facebook, and Youtube too.
There are so many avenues to maximize marketing a Michigan home. The second sad marketing plan I saw today was a home in Livingston County Michigan that was not posted to Zillow. Zillow, Trulia, and realtor.com are the three biggest real estate websites you need to be on there. Your home needs to be on those sites. This same realtor was selling this small country estate that had a horse barn or pole barn. Yet it had no size of the barn. No internet surfer would know that information. Another sad description. Is your home getting the attention it needs? As your realtor the goal for me is to blast out the news that your home is for sale on every website, internet classified site, and blog possible. Then to show it off through the maximum pictures and description. For more Michigan home selling tips or Michigan relocation information go to my websites.
If your home is not getting the attention it needs then give me a call on my cell at (248) 310-6239